Why is Writing a Prospecting Letter More Challenging Than a Soliciting Lette?

Why is Writing a Prospecting Letter More Challenging Than a Soliciting Lette?Why is writing a prospecting letter more challenging than a solicited letter? Well, you will get your competition right away! You must answer their questions, to convince them to make a purchase and to build your business relationship.Who do you know who has a phone number that can be called at any time of the day or night? Or if your only acquaintance is an old friend, they may not remember your name. How about relatives and neighbors?Do you have enough information about the caller to recognize what company they work for or that they belong to? What if it is just a name that you are familiar with? Would you want to get into a telephone conversation?First, you need to get in touch with your contacts. Then decide who you think should be able to help you. For example, if you are running a business then your contact should be connected to a good performing company. Or perhaps you know a representative that is d oing a good job or you know someone who has had good experiences working with the company.Now that you have your contacts and decided which company you want to reach out to first, how should you handle the next part of your call? The best way to answer a prospecting letter is to say what you offer to do for the client. Is your company willing to meet up?If you have a time frame, you will need to tell them what time frame your meeting will occur. Or do you really need to set up a face to face meeting? Can you talk on the phone or by email?How can you answer a prospecting letter better than a solicited letter or a customer service agent? Here are some ideas:If you can answer a prospecting letter the best way possible, that means you will not have to meet with someone in person. If you do need to have a face to face meeting then you have time to prepare and create a good presentation. It takes time to start a new business relationship but it can be worth it.